Dave is a marketing, sales, and branding professional with unrelenting focus on the customer and delivering on the promise of the brand. Throughout his career he's been aligning marketing tactics to vision and strategy to achieve business and customer satisfaction objectives. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness that in turn drives sales growth by creating customer value.
Since 2003, Dave has been combining his expertise with his experience and passion for science by helping to drive sales and build the brand(s) for the leading, global manufacturer of scientific laboratory instruments. These instruments utilize Dynamic Light Scattering (DLS), Static Light Scattering (SLS), Electrophoretic Light Scattering (ELS), and Size Exclusion Chromatography (SEC) technologies for the characterization of low- and sub-micron sized particles and molecules. These instruments are used in a broad range of commercial and research applications. In addition to being an authoritative voice in marketing and branding, Dave also happens to be quite experienced in the application of laser light scattering technologies for biomolecular and nanoparticle characterization. Go figure. He says it is a great way to ensure he routinely uses both sides of his brain.
Previously in his career, Dave directed sales & marketing for the then-leading manufacturer of specialized scientific instruments that also used laser light scattering technology. Through Dave's sales & marketing leadership, the company experienced double-digit growth each and every year during his 7 years at the top marketing position. The primary brand of the company went from a value of less than $150,000 to an estimated $8M* in brand value during Dave's tenure. Dave was a founding member of the company and helped grow the business each and every year by creating and executing creative integrated marketing communications programs and sales initiatives while implementing robust sales management infrastructure and management practices.
Dave is a noted author on business marketing and branding issues. He has been cited or published as an authority on marketing and branding issues by many sources including: Brandweek, Inc. Magazine, USA Today, Ernst & Young, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week Online and The Sunday Times (Ireland), among others. He has the benefit of 20+ years experience in marketing and management, in the trenches and on the front lines of sales and technical marketing in both corporate and entrepreneurial ventures.
Dave has consulted in the past with a variety of businesses and has been involved in developing marketing and brand strategy for several ventures. He has come to believe that a clearly articulated and widely embraced guiding vision usually makes the difference between brands that succeed and those that fail.
Dave has authored many articles on topics of marketing and branding and several e-books which include, How to Build and Manage Your Brand (in sickness and in health), and How to Brand and Market a Commodity. These works have been widely cited in other academic works and are having a positive impact on companies worldwide.
In 2001, Dave was among the first marketers in the world to become a Professional Certified MarketerTM (PCM) by passing the PCM certification examination offered by the American Marketing Association. The American Marketing Association created the Professional Certified Marketer certification program to officially recognize the knowledge and expertise of marketing professionals. The certification validates Dave's knowledge and expertise as a marketing professional and shows a commitment to high ethical and professional marketing standards.
Dave is a fierce business competitor and during his leisure time you'll find Dave somewhere on water in a kayak. He's a fierce competitor there, too. Rather than relaxing and casually taking in the scenery, he prefers racing impossibly tippy kayaks in which most people could not sit and remain upright. He pushes himself and his kayaks as hard as he can to make sure he's one of the fastest things on water.
* Brand value estimated from publicly-available financial information.