About Dave Dolak:
Dave Dolak is a marketing, technical sales and branding professional. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness that in turn drives sales growth by creating customer value.
Since 2003, Dave has been combining his expertise with his experience and passion for biophysical characterization science by helping to drive sales and build a Malvern Instruments brand, The Zetasizer. The Zetasizer series of light scattering instruments utilize Dynamic Light Scattering (DLS), Static Light Scattering (SLS), Electrophoretic Light Scattering (ELS), Absolute Size Exclusion Chromatography (ASEC) and DLS Plate SamplingTM technologies in the research and characterization of low- and sub-micron sized particles and molecules used in a broad range of commercial and research applications. Dave is an expert in the application of laser light scattering technologies for characterizing proteins, biomolecules, and nanoparticle systems. Dave is responsible for a line of scientific instruments that utilize both laser light scattering technologies and dual polarization interferometry (DPI).
Previously in his career, Dave directed sales & marketing for a manufacturer of specialized scientific instruments that also used laser light scattering technology. Through Dave's sales & marketing leadership, the company experienced double-digit growth each and every year during his 7 years at the top marketing position. The primary brand of the company went from less than $150,000 to an estimated $8M* in brand value during Dave's tenure. Dave was a founding member of the company and helped grow the business each year by creating and executing creative, integrated marketing communications programs and sales initiatives.
Dave is also an author on business marketing and branding issues. He has been cited or published as an authority on marketing and branding issues by many sources including: Brandweek, Inc. Magazine, USA Today, Ernst & Young, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week Online and The Sunday Times (Ireland), among others . He has invested 19 years in marketing and has been in the trenches and on the front lines of sales in both corporate and entrepreneurial ventures.
Dave has consulted in the past with a variety of businesses in the past and has been involved in developing marketing and brand strategy for several ventures. He has come to believe that a clearly articulated and widely embraced guiding vision usually makes the difference between brands that succeed and those that fail. Dave has defined and summarized this key philosophy toward branding and business management and calls it Top End AlignmentTM.
Dave has authored many articles on topics of career management, marketing and branding and several e-books which include, How to Build and Manage Your Brand (in sickness and in health), and How to Brand and Market a Commodity. These works have been widely cited in other academic works and are having a positive impact on companies worldwide.
In 2001, Dave was among the first marketers in the world to become a Professional Certified MarketerTM (PCM) by passing the PCM certification examination offered by the American Marketing Association . The American Marketing Association created the Professional Certified Marketer certification program to officially recognize the knowledge and expertise of marketing professionals. The certification validates Dave's knowledge and expertise as a marketing professional and shows a commitment to high ethical and professional marketing standards. Dave is a member of the American Marketing Association and is dedicated to the marketing profession.
Dave holds a B.S. in Psychology from The Pennsylvania State University, earned his M.B.A. in Marketing from the University of Northern Virginia and is available to comment as a marketing expert to members of the media.
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