About Dave Dolak:
Dave Dolak is a marketing, sales and branding professional. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness that in turn drives sales growth. That's why he is known as "The marketing guy who drives sales®".
Dave is also an author on business marketing and branding issues. He has been cited or published as an authority on marketing and branding issues by many sources including: Brandweek, Inc. Magazine, USA Today, Ernst & Young, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week Online and The Sunday Times (Ireland), among others . He has spent over 17 years in marketing management, in the trenches and on the front lines of sales and marketing in both corporate and entrepreneurial ventures.
Dave has consulted in the past with a variety of businesses and has been involved in developing marketing and brand strategy for several ventures. He has come to believe that a clearly articulated and widely embraced guiding vision usually makes the difference between brands that succeed and those that fail. Dave has defined and summarized this key philosophy toward branding and business management and calls it Top End AlignmentTM.
Previously in his career, Dave directed sales & marketing for a manufacturer of specialized scientific instruments using laser light scattering technology. Through Dave's sales & marketing leadership, the company experienced double-digit growth each and every year during his 7 years at the top marketing position. The primary brand of the company went from less than $150,000 to an estimated $8M* in brand value during Dave's tenure. Dave was a founding member of the company and helped grow the business each year by creating and executing creative, integrated marketing communications programs and sales initiatives.
Since 2003, Dave has been helping to drive sales and build a new Malvern Instruments brand, The Zetasizer Nano instrument. The Zetasizer Nano is the world's first combination Dynamic Light Scattering (DLS), Static Light Scattering (SLS), Electrophoretic Light Scattering (ELS) and Absolute Size Exclusion Chromatography (ASEC) instrument used in research and quality control laboratories around the world to characterize sub-micron sized particles and molecules. Dave is an expert in the application of laser light scattering technologies in the characterization of proteins, biomolecules, and nanoparticle systems. As Product Manager, Dave is responsible for the Nanometrics product line that includes laser light scattering (DLS, ELS and ASEC) and dual polarization interferometry (DPI) technologies.
Dave has authored many articles on topics of career management, marketing and branding and several e-books which include, How to Build and Manage Your Brand (in sickness and in health), and How to Brand and Market a Commodity. These works have been widely cited in other academic works and are having a positive impact on companies worldwide.
In 2001, Dave was among the first marketers in the world to become a Professional Certified MarketerTM (PCM) by passing the PCM certification examination offered by the American Marketing Association . The American Marketing Association created the Professional Certified Marketer certification program to officially recognize the knowledge and expertise of marketing professionals. The certification validates Dave's knowledge and expertise as a marketing professional and shows a commitment to high ethical and professional marketing standards. Dave is a member of the American Marketing Association and is dedicated to the marketing profession.
Dave holds a B.S. in Psychology from The Pennsylvania State University, earned his M.B.A. in Marketing from the University of Northern Virginia and is available to comment as a marketing expert to members of the media.
"[ your copy is ] so profound, so compelling and so powerful..." - Feedback on copywriting project, Sue R. in Ohio
"Dave is the kind of professional marketer you should be looking for. Knows his stuff, but more important, immerses himself in his client's product or service and relates it to that outside world of customers.
There are so many facets to marketing, everything from product and company personality to packaging and distribution to crucial decisions on media selection and budget allocation. Over the years I have witnessed marketing at every stage from 'kicking ideas around' to development of full-blown corporate product lines complete with packages, store displays, sales force materials...the works.
The products that succeed are the ones with a dedicated 'marketing mentor' like Dave Dolak, someone who can visualize the complete cycle from initial idea to re-purchase, and tailor a program to the needs and potential of that particular product and its company. I have recommended Dave previously and do so now. He has the focus and energy of a true 'marketing mentor'."
Dr. Delight D. Omohundro
President, Megafax Research, Inc.
Lecturer, Newhouse School of Public Communications, Syracuse University
Author, "How to Win the Grocery Game" and "How Brands Should be Presented to Elderly Consumers"
"Wow. Wonderful!! Super. Fantastic. Perfect." - Feedback from copywriting client, Randall in Florida
"We were fortunate. Early in our development we realized the need for a marketing professional who would guide us through the process of developing a marketing strategy, explain how to build our brand, and establish our position in the market. In short, we needed marketing solutions.
We brought in Dave Dolak, which turned out to be a very smart move. (It's such a great feeling when you start getting positive results and realize you brought in the right person!)
Dave has been an invaluable marketing resource for us. His professionalism, enthusiasm and strong focus transformed our loosely-defined goals into a substantive marketing strategy. He guided us through the process of identifying our target market and defining marketing goals, brand strategy, expectations, and more.
Dave 'went the extra mile' more than a few times, taking a load off our shoulders and allowing us to concentrate on further developing our business.We highly recommend Dave Dolak."
Andy & Robin, Charlottesville, VA.
"Dave, just a quick note to tell you I found the information on your website very helpful. I don't know if you get any feedback in this form but...thanks. :-)"
- Renee D.
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Contact:
Dave Dolak, MBA, PCM
P.O. Box 8201
Charlottesville, VA 22906
Tel: +1 (434) 975-6584
Email:
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