"How to Build and Manage Your Brand (in sickness and in health)" ebook
New and expanded September 2007 edition (previous edition entitled "How to Build and Maintain A Powerhouse Brand"
Brands and Branding Basicse-Book on Branding
This e-book details the steps and principles involved in brand building, brand management, and internal branding that aligns your organization with the promises made by your brand. Building strong brands using these powerhouse branding techniques will cause your brand to resonate with your target market so people emotionally connect with your brand while you ensure you meet and exceed their expectations-- and increase your profits. If you are launching a new product or trying to increase sales of an existing product or service, then this e-book is for you.
A strong brand will allow you to:
Dave Dolak, Professional Certified Marketer (PCM), packs textbooks worth of information on branding and brand management into this one, easy-to-read e-book.
Starting with basic branding concepts and terminology, this e-book explains the concept of modern branding and then describes in detail how to go about building your own powerhouse brand. Newly expanded in 2007, new sections include, How to uncover the warning signs of an unhealthy brand, 13 warning signs of an unhealthy brand and When and how to kill or retire a brand. Whether you are an entrepreneur, marketing manager, brand manager, CEO, CMO, business owner, or budding brand guru, this ebook is for you.
"Thanks for this e-book. It has been a fantastic, simple, step-by-step
source of information... it's been the best [money] we ever spent!!" -- Neil, Australia
In this work, Dave discusses image, identity, awareness, brand preference, brand equity and more critical-to-understand branding concepts while also describing the brand management process. He includes a thorough discussion of "The 10 Steps in Building a Powerhouse Brand", outlines the Brand Audit process, and reveals why you must educate people about your brand with both emotional and logical appeals.
"I wanted to extend my gratitude and thanks to you for your insight on Branding through this [e-book]. I have read several opinions on the subject and find your work to be the most informative and easy to understand. I look forward to reading more of your work." -- Miles B., Florida
2 Bonus Sections: Positioning and Integrated Marketing Communications
This newly revised and expanded booklet includes two special bonus sections which you are sure to find helpful. The first is a Brand Positioning Workshop that describes how to go about choosing the best position for your brand. This bonus section walks you through the 8 Steps in Defining A Strong Position that will drive your competitors crazy while the second bonus section on Integrated Marketing Communications (IMC) will help you leverage your marketing budget while all your efforts remain in true alignment with your brand's core values.
Order now!
How to Build and Manage Your Brand (in sickness and in health)You will receive an email with download instructions once your payment is processed by PayPal. This typically takes less than 24 hours.
Audio seminar: Branding Through Top End Alignment
Dave's audio seminar, Branding Through Top End Alignment discusses: The importance of creating a powerful and compelling vision for your organization, how to create a vision, why it is so important to connect brand messages to your overall mission, how to conduct a brand audit, why integrating brand communications is so important, the importance of internal branding and how to build truly powerhouse brands that foster your organizational goals. Perfect for small business managers and entrepreneurs, but relevant for just about every marketer. Great for MP3 players!
2005 edition
"How to Brand and Market a Commodity" is now available. This e-book describes how to brand and market commodity products.What is a commodity?
Commodity products are largely undifferentiated products that offer little or no perceived differences between competitive offerings. These are lowly differentiated products or services with high levels of substitutability and straight forward price discovery.
Instead of taking a price, make your price by differentiating your commodity product so that it can command a price premium. This e-book shows you how.
Included in this e-book are discussions of:
Order this e-book now a get a free bonus, "27 Questions to Ask Before Positioning Your Brand".
How to Brand and Market a Commodity e-book.
18 pages, 2005 edition.
With Special Bonus Section:
SAVE 20% when you buy both e-books and the audio seminar.
Both branding e-books described above, How to Build and Manage Your Brand (in sickness and in health), How to Brand and Market a Commodity and Top End Alignment audio seminar.
Please ensure that you provide a valid email address when you place your order. Download instructions will be emailed to you once your payment is processed by PayPal and received. This typically takes less than 24 hours.
Direct Mail Cost Effectiveness Worksheet
Right-click on the icon above to download a simple yet useful Excel®spreadsheet that will help you determine the ROI of your direct mail campaigns. Calculates print cost per piece, total costs, total cost per piece, response rate and cost per response.
Self-Marketing, Self-Branding and Self-Promotion
Click for a free two-page tip sheet that will help you devise a career strategy for success by using personal branding techniques (in Adobe .pdf format).
Strategic Marketing for Your Career Management Efforts is an e-book that will help you in your self-marketing and career management efforts. In this booklet, Dave shows you how to apply sound marketing strategy and tactics to your career management efforts so that you enjoy higher levels of pay, recognition, and satisfaction.
This ebook shows you:
This 10-page e-book will be emailed to you (in Adobe .pdf format) as soon as your payment is received. Please ensure that you provide a valid email address that can receive .pdf file attachments. This is a great e-booklet describing how to use proven marketing strategies to guide your career development activities.
Strategic Marketing for Your Career Management Efforts
Copyright 1999-2007, Dave Dolak. All rights reserved.
This Website may not be reproduced, in whole or in part, in any form without prior written permission from Dave Dolak.
