e-Book on Branding
This e-book details the steps and principles involved in brand building, brand management, and internal branding that aligns your organization with the promises made by your brand. Building strong brands using these powerhouse branding techniques will cause your brand to resonate with your target market so people emotionally connect with your brand while you ensure you meet and exceed their expectations-- and increase your profits. If you are launching a new product or trying to increase sales of an existing product or service, then this e-book is for you.
A strong brand will allow you to:
Starting with basic branding concepts and terminology, this e-book explains the concept of modern branding and then describes in detail how to go about building your own powerhouse brand. Newly expanded in 2007, new sections include, How to uncover the warning signs of an unhealthy brand, 13 warning signs of an unhealthy brand and When and how to kill or retire a brand. Whether you are an entrepreneur, marketing manager, brand manager, CEO, CMO, business owner, or budding brand guru, this ebook is for you.
"Thanks for this e-book. It has been a fantastic, simple, step-by-step
source of information... it's been the best [money] we ever spent!!" -- Neil, Australia
In this work, Dave discusses image, identity, awareness, brand preference, brand equity and more critical-to-understand branding concepts while also describing the brand management process. He includes a thorough discussion of "The 10 Steps in Building a Powerhouse Brand", outlines the Brand Audit process, and reveals why you must educate people about your brand with both emotional and logical appeals.
"I wanted to extend my gratitude and thanks to you for your insight on Branding through this [e-book]. I have read several opinions on the subject and find your work to be the most informative and easy to understand. I look forward to reading more of your work." -- Miles B., Florida
2 Bonus Sections: Positioning and Integrated Marketing Communications
This newly revised and expanded booklet includes two special bonus sections which you are sure to find helpful. The first is a Brand Positioning Workshop that describes how to go about choosing the best position for your brand. This bonus section walks you through the 8 Steps in Defining A Strong Position that will drive your competitors crazy while the second bonus section on Integrated Marketing Communications (IMC) will help you leverage your marketing budget while all your efforts remain in true alignment with your brand's core values.
Order now!
How to Build and Manage Your Brand (in sickness and in health)
Price: $7.75 (U.S.D.)You will receive an email with download instructions (from sales [at] davedolak-com) once your payment is processed by PayPal. This typically takes less than 24 hours. Please make sure you are looking for this incoming email if you use spam filtering software.
2005 edition
"How to Brand and Market a Commodity" is now available. This e-book describes how to brand and market commodity products.What is a commodity?
Commodity products are largely undifferentiated products that offer little or no perceived differences between competitive offerings. These are lowly differentiated products or services with high levels of substitutability and straight forward price discovery.
Instead of taking a price, make your price by differentiating your commodity product so that it can command a price premium. This e-book shows you how.
Included in this e-book are discussions of:
Order this e-book now a get a free bonus, "27 Questions to Ask Before Positioning Your Brand".
How to Brand and Market a Commodity e-book.
18 pages, 2005 edition.
With Special Bonus Section:
Price: $ 4.77 per copy (U.S.D.)SAVE and get a free bonus when you buy the e-books above together
Both branding e-books described above, How to Build and Manage Your Brand (in sickness and in health), How to Brand and Market a Commodity and Top End Alignment audio seminar as a free bonus.
Price: $ 9.75 (U.S.D.) Please ensure that you provide a valid email address when you place your order. Download instructions will be emailed to you (from sales [at] davedolak-com) once your payment is processed by PayPal and received. This typically takes less than 24 hours.
Direct Mail Cost Effectiveness Worksheet
Right-click on the icon above to download a simple yet useful Excel®spreadsheet that will help you determine the ROI of your direct mail campaigns. Calculates print cost per piece, total costs, total cost per piece, response rate and cost per response.
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