"How to Build and Manage Your Brand (in sickness and in health)" ebook

e-Book on Branding

This e-book details the steps and principles involved in brand building, brand management, and internal branding that aligns your organization with the promises made by your brand. Building strong brands using these powerhouse branding techniques will cause your brand to resonate with your target market so people emotionally connect with your brand while you ensure you meet and exceed their expectations-- and increase your profits. If you are launching a new product or trying to increase sales of an existing product or service, then this e-book is for you.

A strong brand will allow you to:


• Influence buying decisions and shape perceptions held by your customers and prospects


• Command a premium price


• Build customer loyalty through emotional involvement


• Make purchasing decisions easier for your prospects


• Maximize your profits


• and much, much more

Dave Dolak, Professional Certified Marketer (PCM), packs textbooks worth of information on branding and brand management into this one, easy-to-read e-book.

Starting with basic branding concepts and terminology, this e-book explains the concept of modern branding and then describes in detail how to go about building your own powerhouse brand. Newly expanded in 2007, new sections include, How to uncover the warning signs of an unhealthy brand, 13 warning signs of an unhealthy brand and When and how to kill or retire a brand. Whether you are an entrepreneur, marketing manager, brand manager, CEO, CMO, business owner, or budding brand guru, this ebook is for you.

In this work, Dave discusses image, identity, awareness, brand preference, brand equity and more critical-to-understand branding concepts while also describing the brand management process. He includes a thorough discussion of "The 10 Steps in Building a Powerhouse Brand", outlines the Brand Audit process, and reveals why you must educate people about your brand with both emotional and logical appeals.

This newly revised and expanded booklet includes two special bonus sections which you are sure to find helpful. The first is a Brand Positioning Workshop that describes how to go about choosing the best position for your brand. This bonus section walks you through the 8 Steps in Defining A Strong Position that will drive your competitors crazy while the second bonus section on Integrated Marketing Communications (IMC) will help you leverage your marketing budget while all your efforts remain in true alignment with your brand's core values.

Order now!

2005 edition

What is a commodity?

Commodity products are largely undifferentiated products that offer little or no perceived differences between competitive offerings. These are lowly differentiated products or services with high levels of substitutability and straight forward price discovery.

Instead of taking a price, make your price by differentiating your commodity product so that it can command a price premium. This e-book shows you how.

Included in this e-book are discussions of:

• The benefits enjoyed when commodities are branded successfully
  
• The 5 warning signs of the beginning of commoditization
  
• Case studies and examples of how other companies have successfully branded their commodities
  
• The 7 Steps to Commodity Branding
  
• 11 ways to differentiate your commodity on attributes other than price

Order this e-book now a get a free bonus, "27 Questions to Ask Before Positioning Your Brand".

How to Brand and Market a Commodity e-book.
18 pages, 2005 edition.
With Special Bonus Section:

• "27 Questions to Ask Before Positioning Your Brand"

Direct Mail Cost Effectiveness Worksheet
Right-click on the icon above to download a simple yet useful Excel^®spreadsheet that will help you determine the ROI of your direct mail campaigns. Calculates print cost per piece, total costs, total cost per piece, response rate and cost per response.

Exclusive! Grow your revenue with these marketing tactics.

"5 Secret Marketing Tactics That Will Increase Your Revenue" might just contain the best information you will ever apply to your business. Best of all, you may get it right now for free. Simply request your free copy of this new 11-page report right now PLUS learn how to get a free 27-minute audio seminar on branding.

Testimonial: "I am the CEO of [XYZ]. The points raised in your article are so valuable to an extent that I feel I should make a turnaround to resuscitate the business that I am leading. Your article will be my guide on all my marketing endeavors."

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This report reveals little-known and novel marketing tactics that will increase your sales and drive revenue growth like never before.

Here is what's revealed in this report:

• Who High Reach Influencers are and why they might be even more important than some of your customers
• Why and how the customer lifetime value (CLV) model is flawed and how it might be restraining your success
• The one critical belief that must be held by your top marketing officer in order for your company to reach its full revenue potential
• The element of the marketing mix that is most effective when it actually fails regularly...and why you should be glad it does
• Why spreading your marketing budget as wide as it will go is a huge mistake
• How to allocate your marketing budget across your media mix
• How to choose the right words in your marketing campaigns

This new report is yours simply for the asking. This report also contains instructions on how to get a free, 27-minute audio seminar on brand building. So go ahead, get it today and watch your revenues soar.

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Self-Marketing, Self-Branding and Self-Promotion
Click for a free two-page tip sheet that will help you devise a career strategy for success by using personal branding techniques (in Adobe .pdf format).

Marketing Crash-Course:

[What is marketing?] [Marketing plans]
[ Marketing Communications Mix: Advertising, Personal selling, Sales promotion, Public relations, Direct marketing,
Brands and Branding, Personal Branding & Career Development ]

Contact:
Dave Dolak, MBA, PCM
P.O. Box 8201
Charlottesville, VA 22906
Tel: +1 (434) 975-6584
Fax: +1 (801) 383-5608
Email:

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This Website may not be reproduced, in whole or in part, in any form without prior written permission from Dave Dolak.